Taylor Swift began her career in 2006 with her self-titled debut album.
A 14-time Grammy winner, Swift holds the title of the most-awarded artist in AMAs history (40 wins) and became a billionaire in 2023
Fans noticed Swift’s official merch store rearranged sections to spell “AMAs” (Apparel, Music, Accessories, Sale) and offered 12 items at 26% off, aligning with the AMAs’ May 26 date.
A snippet of Look What You Made Me Do (Taylor’s Version) aired in a May 20 episode of The Handmaid’s Tale, six days before the AMAs, signaling the song’s readiness for release
The AMAs’ date (May 26, or 26/5) adds to 13 (2+6+0+5), Swift’s iconic lucky number, seen as a deliberate Easter egg
In 2019, Swift performed a medley of her hits at the AMAs while embroiled in her masters dispute. Announcing Reputation (TV) there would symbolize reclaiming her legacy
Swift filed her fifth six-month extension for Reputation trademarks in April 2025, allowing her to retain rights until October. Fans speculate this aligns with a post-AMAs rollout
Despite fervent theories, Swift did not attend the 2025 AMAs or make an announcement, leaving fans disappointed.