Apple replaces the unpopular Plus model with an all-new iPhone 17 Air, featuring a radically thin 5.5–6.25mm chassis

Pro Models: Shift to a horizontal "camera bar" (spanning the phone's width) housing triple 48MP lenses, LiDAR, and flash

Standard iPhone 17: Retains vertical dual cameras; iPhone 17 Air uses a single centered lens

Front Camera: All models upgrade to a 24MP sensor (from 12MP), enabling sharper selfies and cropping flexibility

120Hz LTPO OLED displays debut on non-Pro iPhones (standard and Air)

iPhone 17/17 Air: New A19 chip (TSMC N3E 3nm) with 8GB RAM. – Pro Models: A19 Pro chip (enhanced 3nm node) + 12GB RAM (up from 8GB) for AI task

iPhone 17 Pro Max debuts vapor chamber cooling

2025: Rear camera overhaul (horizontal bar)  – 2026: Dynamic Island replaced by smaller punch-hole + under-display Face ID  – 2027: True full-screen design (no visible sensors)

Launch expected September 9, 2025, with sales from September 19. Prices may rise due to U.S. tariffs: – iPhone 17: $799 (6.3-inch screen) – iPhone 17 Pro: $1,099 – iPhone 17 Pro Max: $1,199